Why Scandi style is so on trend
With technology and information so readily available our minds are full to the brim, which is why we often want to try to cultivate a more minimalistic life – as the age old saying goes, less truly is more. We are now seeking escape and recognise that the Scandinavians manage to create such a serene feeling with their style.
We want to discuss the three pillars of Scandinavian style that are creeping into every corner of British life as we find the trend both fascinating and highly appealing. Scandinavian style has become a great influencer for our stylists when it comes to curating some of our most popular lines. Take a look at a collection of our luxury contemporary table settings here and you’ll see what we mean: https://www.styleboxe.com/table-decorations/contemporary/
It seems as though favoured books like Hygge and Lagom about learning balance came out just as everyone seemed to be losing balance. Danes created hygge because they were trying to survive boredom, cold, dark and sameness. The undefinable feeling of hygge was a way for them to find moments to celebrate or acknowledge and to break up the day, months or years. With so many cold and dark days the simple act of a candle glowing with a cup of coffee in the morning or a home cooked evening meal with friends makes a huge difference to one’s spirit. Whereas ‘Lagom’ is thought to relate to being frugal, fair and creating balance.
Really life is all about timing so maybe the Scandinavians just have their timing right? Either way, they seem to have mastered a conscious and present way of living. Scandi interiors expert Christina Schmidt, co-founder of Skandium said “Scandinavian design has been on the radar in the UK for a while, at first among an initiated crowd of architects, designers and aficionados but, increasingly, with the wider public too.”
Scandinavian interior design in fact overlaps with Canadian design in the way it alludes to landscapes that are rich in lakes, forests, rivers and mountains. Cosiness – especially during the winter – is key. You’ll often find a white decor theme, as this allows you to group together objects of every type to create instant vignettes. A Scandinavian décor trend at the moment is taking what would normally be a boring storage piece and making it a design focal point. They live and breathe stylish, functional design.
Christina Exsteen – creative director at Denmark’s prominent fashion house By Malene Birger explained to Vogue her opinion on the enduring appeal of Scandi style “I think it’s very laid-back but at the same time sophisticated. It’s uncomplicated and easy to wear. Scandinavians are very good at lending their own twist to their look, like with layers.”
Don’t let the term ‘basic’ fool you, basics are the foundation to your style and with shops like & Other Stories, Cos, and Acne doing basics the best, it’s not hard to see why they are now at centre stage on the high street. When it comes to something like choosing a wedding theme, Scandinavian style is a fantastic option. Why not keep the décor minimal when everything else at a wedding tends to be so maximal?
A big giveaway for Scandinavian style being so sought after and durable is that Nordic countries now boast some of the best design schools in the world, such as the Bergen Academy of Art and Design in Norway, Finland’s Aalto University and Konstfack University in Sweden.
The way we see it is that Scandi design is championed as some of the most practical and stylish in the world, and combines beautiful form with exceptional function, using high quality materials for style that’s built to last. What’s not to love?
From the styleboxe team